You have seen them: those accounts that seem to get lots of comments, are continuously growing, and you see them in your feed and Instagram stories, every single day. This is a well engaged Instagram account. We know that Engagement is KING on Instagram. But how do they do it? And more importantly, how do YOU increase your Instagram engagement?
The question to ask yourself is: what am I doing to get engagement? You can’t keep posting randomly and praying to the Instagram Gods for comments. You have to do some work on a DAILY basis friend! So what are these highly engaged Instagram accounts doing and how can you do it too?
5 Ways to Increase your Instagram Engagement Now
1.They consistently comment on their followers’ accounts
Well engaged accounts tend to pay attention to their followers. If you have followers who always comment on your posts or on your stories: go to their accounts and return the favor. Like a few posts. Watch a few stories and leave a genuine comment. It shows you care.
2. They ask questions and listen to the responses
ALWAYS ALWAYS ask questions! In your posts, in your stories, in your DMs! Yes, at first you might get crickets, but by continuing to ask questions you train your audience to interact. Which leads to more people interacting, which leads to an engaged audience!
3. They answer their DMs and respond to comments
If someone takes the time to make a comment or send you a DM, ANSWER. It’s just that simple! DMs and comments are the new hug on Instagram. They foster community and keep the conversation going. Which is how you get people to keep coming back to interact with your content because they see you CARE.
4. They engage with content that is not their own.
And not just the people who follow you! I’m talking about engaging with posts on hashtags that you use, accounts where your ideal audience is hanging out, accounts following competitors, accounts following other people in your niche. Not in a spammy way, but leave genuine comments on their posts and stories.
5. They use a call to action.
Call to actions are simple. Ask your audience what they think, tell them to double tap, tell them to tag a friend. You should always give your audience something to DO. Or else, they might just get into the habit of scrolling on by…
Try out these tips. Start today. Remember, Instagram is not a passive platform. You have to put in the work to see results.
What tips and strategies do you use to foster engagement on your own account?
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