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Instagram’s New Curated Feed




Instagram's new curated feed is here. What does this mean for instagram users?I guess it was inevitable.  According to Instagram, people miss on average 70 percent of their feeds. That’s 70% of your friends, and favorite posters, celebrities not being seen by you every day. Instagram aims to make sure that you see those posts first. Yesterday Instagram announced :

“To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.”

The beauty of Instagram has always been it’s chronological feed with no algorithm..basically all posts are created equal.  If I wanted to see a specific person’s post, I searched for them or turned on post notifications so that I got notified when they posted.  If I was curious about a specific event, I followed a hashtag. And I discovered new and interesting people everyday.  But now, based on whatever algorithm that Instagram is setting up, it will be a popularity contest…unless you want to pay to play with Instagram ads.

Now, instead of a real time feed showing events and moments as they happen, you will see posts that Instagram deems “popular” or “relevant” to your personal user experience.

This is how Facebook’s feed works and how Twitter’s feed works. But what does that mean for us as content creators?

Time will tell as Instagram rolls out this new curated feed. But for now, this means that as content creators, you will have to work harder to make your content relevant to your followers. It won’t be just about how many followers you have, or what hashtags you use. Just because you post it to your 10,000 followers doesn’t mean that most of them will see your posts.  We will have to work harder and share more relevant visual content that keeps our Instagram audiences engaged. That means that like Facebook, you will have to engage with your audience, not just post a photo and leave. Social media as a whole is moving towards a more personalized experience. Facebook, Twitter and now Instagram believe that personalizing the users feed, showing the user exactly what they want to see, is the way to go. 

Instagram has promised to “take time to get this right and listen to your feedback along the way. “.

So in the coming months, we will watch and see.

Stay tuned…..

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  • Reply
    March 16, 2016 at 6:39 am

    Sigh. I have notifications on for my most favorite feeds. Hopefully this will help. I can’t keep up with all these changes. How about everything doesn’t have to be curated. Life isn’t perfect that way.

  • Reply
    Donna Shana
    March 16, 2016 at 1:28 pm

    Ugghh. That irritates me. Just show all of my stiff to everyone who follows. And let me continue to hope that they will tap my name and look back at what they might have missed. But, I guess IG. We shall see

  • Reply
    Mimi Green
    March 17, 2016 at 10:04 am

    I’m not surprised, Instagram is owned by Facebook after all. I just hate for others to determine what interest me. What if I want to know about new things, what if I want to step outside my typical box.

    This just means I need to do better at sharing the link to my mailing list.

  • Reply
    March 17, 2016 at 10:23 pm

    Annoyed. I guess this change was inevitable. I know they are owned by Facebook, but I liked the fact that it was different, but now it’s becoming more like Facebook, which is not a good thing in my book.

  • Reply
    Styled By OmiOmy
    March 17, 2016 at 10:58 pm

    Not sure I’m excited about this change, but I’ll be optimistic. Thanks for explaining it!

  • Reply
    Valerie Robinson
    March 18, 2016 at 9:00 am

    Ugh- I hate the idea. Not surprising as they want to turn more profits and are owned by Facebook. Making our lives harder smh.

  • Reply
    Chrystal, ChryssVI
    March 19, 2016 at 12:55 am

    They’re making it more difficult to be seen. I honestly feel they want small businesses to start paying for ads. I don’t want the change.

  • Reply
    March 19, 2016 at 3:05 am

    They always gotta change something and usually not for the better. Not surprised with FB being over IG.

  • Reply
    March 21, 2016 at 9:53 pm

    My only issue is that they say it’s for the user experience, but I feel like it’s an effort to charge for ads to get in newsfeed just like FB.

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