It’s the season for Spring cleaning! But I’m not talking about your house, I’m talking about social media. I wrote a post over on the Mom 2 Blog about Spring Cleaning Your Social Media Accounts. I decided to expand on it and talk about 5 tips to spring clean your Instagram account.
5 Tips to Spring Clean Your Instagram
1.Update Your Profile Photo
Instagram is a personal platform. People come on instagram, not to be sold to by a corporation, but to be entertained. They want to know the YOU behind your account. Give them a person, not a logo. Personalize your brand. A few things to ask yourself:
- Is your photo recent?
- Is it clear and in focus?
- is your profile photo relevant to your brand?
2. Update Your Bio
If your bio is the same one from when you joined Instagram a few years ago, it’s time to update. If you rebranded, you need an update. Your bio is the first thing people see. Your bio should give them a clear concise idea of what your account is about. Also.
- Add hashtags: You can now add hashtags to your bio. I strongly suggest that you make a personal one just for your brand. At the very least, add hashtags that you are associated with or use often ie :#disneymom
- You can now @someone on your account. This is perfect if you have a product, a shop, or you are a moderator on another account.
- Add Keywords. Motherhood, fashion, photography etc. Weave these keywords into your bio.
- Location: I know this is a problem for some people with privacy issues. BUT you don’t have to put your exact location. The closest metro area will work. Having a location in your bio increases your chances of coming up in a search.
- Link: Use your link wisely. I suggest something like Linktree or A simple landing page on your blog like this one.
- Highlights: Your instagram bio is like a landing page for your account. Highlights serve as categories. It’s a perfect way to give insight into what your account is about.
3. Go through your Hashtags
This can be an undertaking. But remember, people have been “shadow banned” for using the same hashtags over and over again.
- Update your lists. If you talk about motherhood, food and travel, make sure you have separate hashtag lists for those categories. DO NOT use the same hashtags for every photo.
- Make sure none of your hashtags are banned. A good place to start is here. Check your lists to make sure none of your hashtags are banned. Having a banned hashtag on your list dramatically decrease the reach of your posts and make it not show up under any of the hashtags that you have used.
4. Make a Plan to Use Instagram Stories.
If you want to succeed with instagram and work with the algorithm, you have to use all of the features that Instagram has. Instagram stories are now the number one way to get engagement on Instagram. People scroll their stories before they scroll their feeds.
- Decide what content you want to share.
- People are naturally nosy, give them something to come back to.
- You want to give value: you want users to feel like they have to catch your stories. You want them to turn on the ” stories notification” on your stories
- Plan a mix of photos, boomerangs and video to keep your audience engaged.
5. Hire Me!
Sometimes you need someone to look at your account for you. If you have done everything you can think of and you are still not growing, I’m here for you! Today I’m introducing my Instagram Strategy Reports.
What is an Instagram Strategy Report and what is included?
A written report with detailed analysis on your profile, your photos, your captions, hashtag uses and what you can do to improve your account. Basically, you get my undivided attention on your account along with a plan to help you improve your account specifically for your chosen audience.
You get an in depth, personalized look into your account:
- Your profile
- Your bio description
- Your posting schedule
- Your content,
- Your use of hashtags
- Your Instagram Stories
And get tips that you can implement immediately to improve and optimize your account for real growth and engagement.
Yes, it’s an investment, but one I hope you will think is worth it. ( There is a Payment plan if that fits your financial needs better).
Since these reports are so in depth and require me to do research into your account and your niche, it takes me more than a few minutes. In fact, it takes me more than a few hours! I dive deep into your account to really understand what’s going on. And because of that the reports will be limited so that I can give each account the time it deserves.
So if you are interested, or know someone who is, Head HERE for a more in depth look into what is included and find out how you can sign up!
EDITED TO ADD : If you click on the link above and it says no longer available, reports are sold out at this time. This list will reopen monthly. If you would like to be notified when they become available again, sign up here.
Check out the FB live I did today on these tips for more details!
Do you spring clean your instagram account?
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