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5 Ways to Use the New Instagram Stories Highlights

Instagram Stories has  300 million daily active users and is one of the best ways to reach any audience and increase engagement on your Instagram Account. Instagram thinks it’s pretty important too, which is why they roll out updates to it at the speed of light lately.  Yesterday, Instagram introduced Instagram Stories Highlights.

A few weeks ago, Instagram gave us the option to pull images and video more than 24 hours old into your Instagram Stories.  But that content still disappeared after 24 hours.

Now, your Instagram stories will automatically save to your archive when they expire.Which will now allow you to go back and “highlight” your favorites.

Here’s How Instagram Stories Highlights works:

Instagram Stories highlights won’t be lined up at the top of your photo feed like regular stories do.  Instagram Stories Highlights appear in a brand new section on your profile below your bio.

instagram stories highlights


To create a new highlight, select a “new”circle and choose any stories from your archives and name it. After you are done, the highlight will appear as an individual story when someone taps it. Watch this video for an idea of how it works



These highlights stay on your profile until you remove them and you can have AS MANY HIGHLIGHTS AS YOU WANT.  To remove them, just tap and hold the highlight.


How can content creators use Instagram stories highlights?

Instagram has given you yet another way to stand out. Another way to get users interested in your profile, your brand and to get them engaged. I’m still thinking about this, but right away, here are 5 quick and easy ideas to use the highlights feature for now:

Instagram stories always evolves! Check out how to use the new Instagram Stories Highlights Feature and 5 ways content creators and influencers can use it now to grow your brand.

1.Highlight an event:

Did you attend an event and want to highlight what happened or did you speak and want to remind your audience or potential followers that you are an expert?

2.Highlight a How to post:

DIY, recipes, cooking, etc. Especially if it is on brand.

3.Promote a course or opt in:

Show old and potential followers that you have something to offer them by Highlighting it.

4.Highlight a Blog Post:

If you want to promote your latest or a cornerstone post.

5. Show off YOU:

Instagram is all about building community and relationships and getting like-minded people to follow you and engage. if your account is about motherhood, highlight a mommy moment, food: a recipe being made, fashion, your outfit of the day, your morning stories, your car ride stories..SHOW OFF YOU.


This is another opportunity to connect with your followers and potential followers and letting them get to know you , increasing engagement and influence.  Instagram is begging us to use Instagram Stories guys..listen!


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Instagram stories always evolves! Check out how to use the new Instagram Stories Highlights Feature and 5 ways content creators and influencers can use it now to grow your brand. #instagram #instagramstories #instagramhighlights
  • Reply
    robin rue
    December 6, 2017 at 6:39 am

    I am out of the loop – I had no idea we were able to pull older images now – and I use my Insta Stories every day. Thanks for the info on the highlights! I am going to try it today.

  • Reply
    Tomi C
    December 6, 2017 at 6:44 am

    I am such an IG novice so these tips will really come in handy. I didn’t realize this feature was even available. Game changer! Thanks for sharing

  • Reply
    Alli Smith
    December 6, 2017 at 6:52 am

    I’ve been using Instagram stories a lot lately for sponsored content. I didn’t know about the highlights. What a neat feature! I’ll have to try it soon.

  • Reply
    Amber Myers
    December 6, 2017 at 8:21 am

    I need to start using Instagram stories. I have yet to try it yet, but I might! I’ll be looking into it!

  • Reply
    Joanna @ Everyday Made Fresh
    December 6, 2017 at 11:10 am

    That’s cool. I literally just started using the stories feature on Instagram. I’ll have to update my app because I don’t have that option right now.

  • Reply
    December 6, 2017 at 11:40 am

    I am totally going to pin this because I am very interested in learning more about Instagram and how to use that in my marketing. There is a lot of wonderful tips here and I’m definitely going to hold onto it.

  • Reply
    December 6, 2017 at 1:15 pm

    Instagram highlights is something I need to start using more. Like how you broke it down and explained everything. Will be checking this out even more.

  • Reply
    December 6, 2017 at 5:28 pm

    Thanks for all the info! I just recently gave up in snapchat and have started doing insta stories.

  • Reply
    Jenn @ EngineerMommy
    December 6, 2017 at 5:54 pm

    Social media is always changing. It is so hard to keep up with the changes every week. Thanks for sharing some tips on how to use this new feature.

  • Reply
    December 6, 2017 at 6:09 pm

    I need to start using Instagram Highlights. I can see this being a really useful addition to the app.

  • Reply
    Ali Rost
    December 6, 2017 at 10:54 pm

    Isn’t it amazing how much social media changes? Just when I think I’ve got it down, they come out with another very cool thing for us to use! I love how the highlights will be featured in a new section of our profiles right below the bio. So excited to start using it. x

  • Reply
    Claudia Krusch
    December 6, 2017 at 11:29 pm

    This sounds like a great Instagram feature. I am going to go check out Instagram Stories highlights now.

  • Reply
    valmg @ Mom Knows It All
    December 7, 2017 at 12:19 am

    I love Instagram and have only used the regular photo part. I’ve never used the stories, I have a habit of looking at things the way I look at things and I don’t look at those.

  • Reply
    December 7, 2017 at 1:35 am

    I love watching IG stories and this would be a quick and easy way to keep up with my faves! Thanks for this tutorial!!

  • Reply
    Chasity L Boatman
    December 7, 2017 at 6:10 am

    Thanks for sharing. I don’t use Instagram a lot, so I didn’t know about this feature.

  • Reply
    December 7, 2017 at 7:51 am

    I had no idea about this, so I’m glad I read your post. It’s kind of like pinning a post to the top of your Twitter page. I think it’s a great feature!

  • Reply
    December 7, 2017 at 9:34 am

    Instagram stories intimidates me a little bit so I’ll be honest and say I haven’t really checked it out or explored it much but this is really cool!

  • Reply
    Kita Bryant
    December 7, 2017 at 12:11 pm

    I need to really start using this feature. I see people doing it all the time and it looks great.

  • Reply
    Michelle Cantu
    December 7, 2017 at 3:33 pm

    I am definitely implementing this to help my posts tell more a story. I love that they created this.

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